We’ve had a lot of changes go on behind the scenes at Simple Green Smoothies and I wanted to share them with you asap.
Warning: This is a looooong letter from me (Jen), so get comfortable and cozy. I think this is worth reading all the way through…
First of all, I know how hard change can be.
(Especially when it’s a surprise.)
No joke, I am still a little traumatized by my 16th birthday surprise party. Let’s just say that was the first and the last surprise party of my life… and a lot of it I have completely erased from my memory due to how mortified I was. But from what I can remember, I cried when I opened the door and saw all the people staring at me, then I walked around in a daze the entire night barely talking to anyone and I used the bathroom eight times because I was so uncomfortable.
Bottom line: I just really don’t do well with surprises. I’m a planner at my core… and really (like really) like to know what’s coming before I walk through the door for something big.
So today, I’m gonna tell you about the exciting big changes happening at Simple Green Smoothies as we head into 2017.
SEEK ADVENTURE //
We talk a lot about our mission of: “Fuel Your Passion” and I’ve been actively seeking that out in my own life. #practicewhatyapreach
I literally started flying airplanes (who am I?!), I ran the Disney World marathon (it was a looooong 26.2 miles, but I did it!) and spent 9 days of summer in Guatemala building a library and nourishing children.
From all of this, I realized what’s really important to me is this:
Living an adventurous life + constantly helping others
Before this year, I lived as if stable income, a college savings plan for my kids and a clean organized home was what mattered to me. It wasn't until I allowed myself to step outside of my comfort zone and truly come alive, that a shift happened… And my world got more colorful, rich and exciting.
As I was flying close to the clouds with my flight instructor, I realized adventure is what lit me up. And I just want more of it. I want to be able to run up a mountain trail on a whim… go rock climbing with my son… and practice legit cartwheels with my daughter… and travel to a quaint Guatemalan village and get my hands dirty in the name of love. This is what's important to me.
In order to live out an adventurous life and serve others, I’ve gotta take care of my body. I've chosen to do that with green smoothies, plant-powered meals and daily physical movement. In 2017, I want to invite everyone to join me and take steps towards a more adventurous life.
FIND YOUR PASSION //
While I was discovering and embracing my passions of wellness + wild adventures, Jadah, my partner in kale, had a big realization too. She shared with me that she was feeling more and more passionate about empowering entrepreneurs, visionaries and leaders to follow their dreams and build a tribe with love. So last month, she stepped away from Simple Green Smoothies to dedicate herself to this new passion on her own. We will be cheering Jadah on and wishing her the best.
With this change, that leaves me as your captain of the SGS ship. Or the conductor of the train. Or leader of the pack.
The truth is: the title doesn’t matter.
What does matter is this: I’m so lit up about 2017 and all that we will do together. I believe this next year will be filled with exciting community events we can do together to help each other and cheer each other on. I can’t wait for you to experience it with me.
You are truly on the forefront of a massive green smoothie movement that is gonna impact families, schools, workplaces, and maybe even Disney World. Could you imagine buying a Beginner’s Luck Green Smoothie at Disney World? That would be sooooo awesome!
A NEW EXPERIENCE //
It’s been 4 years since we hosted our first FREE 30-Day Green Smoothie Challenge— and it has moved waaaaay over 1 million people to drink green smoothies. As great as this free challenge has been, we’re excited to offer you something even better.
We’ve collected TONS of feedback about the challenge. So thank you for answering our surveys and replying to our emails— we literally read every message and spend lots of time decided how to make it better. And we finally found a dream solution:
For 7 straight days, you’ll use just 7 ingredients to make a daily green smoothie. We want you to build a strong, healthy foundation, keep it super affordable AND give access to a supportive community—The Simple 7 Squad—so you can make new friends. These are your people!
So this January 1, you will be doing Simple 7… which will replace the 30-Day Green Smoothie Challenge. In just 7 days together, we’re gonna show you and your Simple 7 Squad how affordable, simple and delicious green smoothies can be! And yes— this is gonna be totally FREE!
Imagine having your sister or best friend joining you for Simple 7!
SHARE GENEROUSLY //
We started Simple Green Smoothies to share recipes with our friends, family and anyone who would listen and blend with us. It has literally turned into a crazy-fun movement that is fueled by passionate rawkstars like you, your sister, your co-workers, your friends, your mom, your husband, your neighbor, your barista… and even your dog. Yep… we are Simple Green Smoothies.
In the next chapter of SGS, I’d love to share your journey.
I see us doing kitchen tours, backyard garden tours, sharing your fav green smoothie recipe, tips to encourage others to embrace healthy habits and so much more! Lots more videos, photos and fun coming down the green smoothie pipeline from all of us.
Together, we can help more people take a healthy step and make the world a healthier place.
Did you know that this community was built on the following values:
- We embrace progress over perfection.
- We happily serve with intentional acts of love.
- We believe healthy foods can (and should) taste good.
- We are here to make the world a better place.
- We believe everyone has an inner rawkstar to be unleashed.
Our vision for 2017 is to celebrate our values fully AND share stories from fellow rawkstars who are living out these values. If you’re already interested in being a part of this (and maybe even the first rawkstar of 2017), you can share your story right here:
The rawkstar team appreciates your support and passion to commit to a healthier life. I know I shared a lot in this letter (and some of it may be hard for you to handle right now). It's been a big year, and in some ways it's been a hard year too. Yet through it all, I've surrounded myself with people who believe in me and support my passions… and that has made all the difference.
I hope you know that the rawkstar team believes in you and your passions too. Your dreams can become a reality. Who you are today isn't who you have to be tomorrow. I believe 2017 is going to be our best year ever.
I just feel it. Do you?
peace, love & leafy greens,
Jen + the rawkstar team